I suppose I’ll start with the definition of typography. Typography to me would be the use of different fonts, font size, line spacing, line length, color, and basically creative visual writing.

It was hard to come up with a site that would be a good example of typography, so I looked googled around and this is a site I concluded on. http://www.processtypefoundry.com/.

Yes, the site is indeed a site about typography but that’s not the reason I chose it. I chose it because of how attractive they make their site look just through type. As you may notice, there’s not many pictures on the site, they don’t have a large logo, nor do they have any animation. Their entire site design is based off of text size, text placement, font-type, content, and text organization.

The first key feature I want to talk about would be the menu. It’s a very simple menu, a nice small font, a easy color on the eyes for when you hover over or it’s an active page, and it’s very easy to follow. The right is the main navigation and the left is the sub navigation, which leaves the content enclosed in the middle. I think this is a very attractive setup.

The other key thing about this site is that it’s an e-commerce site where you can purchase types, but they don’t push this. There’s a simple order button under the sub navigtion and at the top, in a small font and a light color, there are links for you to view your cart and manage your account. I feel this is a good way to market through type, no one wants to be pressured into purchasing something from your site with large buttons and links that jump out at you that forces you to want to buy their product.